How to Create a Careers Website

Creating a careers website can be overwhelming. To help you get started we’ve put together a guide to defining the purpose and goals, how to design it with user experience in mind and the key features to include.

Fiona Kyle
Created on
February 27, 2024
Average time to read:

A dedicated careers website is an important tool for every business seeking to attract the right talent. It’s a valuable space to highlight your company's culture and value but also offers a hub for advertising job vacancies and connecting with candidates.

But how do you go about creating one?  

In this blog post, we’ll walk you through a logical approach to creating a careers website that not only looks good but also effectively meets its purpose.

Defining the purpose and goals of your careers website

Before looking at the technical aspects of building a website, the best place to start is defining why you’re building one and what you need it to achieve.  

Creating a careers website is an involved and important project and it’s critical to get it right. Make sure you have a good understanding of the following areas:

  • Your target audience: Who do you want to attract? Whether you're a start-up looking for multi-skilled employees or a large business seeking specialists, understanding your target audience will guide the content and design of your site.
  • Your employer brand: Your careers website should be reflective of the feeling people get whenever they interact with your brand as an employer–your employer brand. It needs to get across your company’s culture, values and vision. It's not just about listing open positions; it's about giving potential candidates a glimpse of what it’s like to work at your organisation.
  • Your objectives: Whether it's to reduce the hiring time, increase the quality of applicants or increase brand awareness, setting tangible goals will help you measure the site's success and adjust strategies as required.

Get a Genius careers site.

Designing a careers website for User Experience (UX)

Once you have a clear understanding of purpose, it’s time to think about the design and layout of your website. A good design is not just about aesthetics; it’s about creating a seamless and intuitive user experience. There are many factors to take into consideration here.

Mobile responsiveness  

Our data shows us that the majority of candidates now access careers websites via their mobile devices. This means it’s critical that your careers website is designed to be mobile responsive, looks great and functions perfectly on tablets, smartphones and desktops alike.


Avoid clutter. Each page should be intuitive, with a clear call to action, whether that is applying for a job, signing up to a talent register or learning more about the company culture.

Fast loading times

No one likes a slow website. Ensure that your site's loading times are optimal. A digital agency will do this as standard when building a website on your behalf, but you might be able to speed things up by compressing images and leveraging browser caching.

Accessible navigation  

Potential applicants should be able to easily find relevant job listings and information they’re likely to feel is important, such as culture and benefits, without digging too deep.

Get a Genius careers site.

Key features of a careers website

So, once you’ve thought about the purpose of your site, and considered how to give candidates the best possible user experience, the next thing to work on is the key features you will need for an engaging careers website.

  • Search functionality: It's essential that candidates can search your vacancies so that they can quickly find positions that match their qualifications, interests and location.
  • Application process: The application process should be straightforward. If you're using an ATS, ensure it integrates seamlessly with your website. To make your careers site work as hard as possible for you, add a talent registration form so you can collect data from candidates who are interested in working for you, but the right role isn’t currently available. This will give you a ready-made database of talent to mine for future vacancies.
  • Engaging content: There’s so much more to a successful careers site than job listings. From the outset, plan to build a blog into your site which will help your site become more visible though search engines, as well as being a useful platform for showcasing your company culture and values. This can position your company as a thought leader and attract potential candidates who align with your values and interests.
  • Interactive elements: Videos, infographics or virtual office tours can provide a dynamic glimpse into your company culture and make your website stand out.
  • Testimonials: Showcasing testimonials from current or past employees can bolster your company’s reputation. Authentic experiences, detailing the support and development opportunities a team member has had, for example, can be instrumental in a potential candidate’s decision-making process. If these are not authentic, and do not accurately reflect your employer brand, you’ll see the effect this has on retention and employee engagement when new starters discover that the culture at your organisation is not what they had been led to believe.

Creating a careers website is more than just setting up a digital platform to list job vacancies. It's about crafting an online space that accurately represents your company, communicates its values and attracts the right kind of talent. By defining clear goals, prioritising user experience in design and integrating essential features, you can set your careers website up for success. Whether you're starting from scratch or revamping an existing site, these steps can serve as a foundational guide to ensure you’re on the right track.  

Get a Genius careers site.

Send a message, book a product demo, invite us to present, chat live with us, or simply share the love...

Genius Group Limited
The Watermill
Broughton Hall
BD23 3AG

01756 701222

Or chat  in real-time:
Or chat in real-time: