Around three quarters of job searches start on Google—that’s why it’s important that employers maximise their search engine visibility. Our search engine optimisation (SEO) strategies will help you do this—and build an audience of top talent for your employer brand.
The top result on a search engine results page (SERP) has an average click-through rate of 28.5%. The tenth result has a click-through rate of 2.5%—that’s why ranking highly is important. Our SEO strategy will help your site climb the rankings and make you more visible to candidates.
We deliver content strategies based on in-depth keyword research that will boost your visibility to your target audience. This involves developing content on and off your website and centres around blogging, which is the hardest working single tool for positively impacting your SEO and making your site more visible.
Developing searchable content around keywords that you know your ideal candidates are searching for will also help you to build an audience of highly skilled but hard-to-reach passive candidates. Demonstrating thought leadership with quality content will position you as an employer of choice so that, when they’re looking for a new opportunity, you’ll be top of mind.