Why is a Careers Website Important?

Having a dedicated careers website is absolutely vital if you want to give your vacancies the best chance of being viewed by your ideal candidates. Find out the benefits of having a dedicated careers website and what makes the best content to attract top talent in this post.

Fiona Kyle
Created on
August 15, 2023
Average time to read:

When it comes to creating a talent acquisition strategy, a dedicated careers website should be right at the top of your list of priorities. A careers website not only helps to showcase your company's culture and values, but it also provides a platform for promoting job opportunities and attracting and engaging with potential candidates.

Let’s take a look at why companies need a strong careers web presence, the benefits of having a dedicated careers website and the best content for attracting top talent on a company careers site.

Why companies need a strong careers web presence

A careers website serves as the central hub for attracting top talent. Almost 80% of job searches now begin online, so having no online careers presence would severely hinder your ability to attract qualified candidates. A visually stunning and informative careers website is important for many reasons, including:

  1. Employer branding. A careers website allows you to showcase your unique and authentic employer brand, highlighting your company culture, values and mission. This can help to make your company stand out from competitors and attract candidates who will be a good fit for your organisation.
  2. Centralised information. Having one place where all information related to job opportunities is easily accessible makes it easier for candidates to find and apply for roles, plus any supporting information they might want.
  3. Improved candidate experience. At Genius, the candidate experience is put front and centre of everything we do. We know that a well-designed careers website can improve the overall candidate experience with simply navigation and an intuitive user journey.
  4. Search engine visibility. A strong careers web presence, together with a robust keyword strategy, can help to make your company more visible on search engine results pages (SERPs), so candidates are more likely to discover your job vacancies. For maximum Search Engine Optimisation (SEO) potential, build in a blog to act as the hub for your content marketing and keyword activity.
  5. Social media integration. Integrate your careers website with your social media accounts, so if you’re working with your recruitment marketing agency on a social campaign, it can take you straight to a landing page to drive candidates to sign up for your roles or talent register.

Interested in building a strong careers web presence? Get in touch.

Benefits of having a dedicated careers website

Some companies choose to limit their online careers presence to a page of their corporate website but at Genius we would always advise against doing this. Our clients have found that having a dedicated careers website, aimed at candidates and designed with them in mind, brings many benefits, including the quality of talent that apply for your vacancies. The accessibility of information on your site about culture and values means the applicants are likely to be more aligned with your organisation.

User experience (UX) is like a religion to us at Genius and the most effective way of giving your candidates the best possible experience is to give them one port of call where they can find all the information they need about your organisation–and apply for your vacancies. You can build in a talent capture form so candidates can quickly add a few details, enabling you to talent bank them and build up a register of people you can contact when roles come up. This is particularly useful if you’re trying to hire in bulk, or for roles that come up regularly such as drivers or nurses. A talent bank is a great way to slash recruitment costs as it reduces the need to rely on agencies.

Having a dedicated careers website can also help with retention. It’s the perfect place to celebrate existing employees through success stories. You could also incorporate an internal careers section, giving existing employees the first access to upcoming roles and information about career paths and learning opportunities so they can see that you value their development.

Want to find out more about the benefits of having a dedicated careers website? Get in touch.

Best content for attracting top talent on a company careers site

To attract top talent to your careers website, it's essential to create compelling and engaging content that showcases what makes working for your company unique. Here are some ideas for the best content to include on your careers site:

  • Company values and culture. You can use your careers website to get across your company's values and culture, providing a peek behind the scenes into what it's like to work for your organisation. You might choose to feature your mission, vision and core values, plus any special benefits or perks you offer.
  • Employee stories and testimonials. Share personal stories and testimonials from your existing team, giving candidates a first-hand perspective on what life at your company is really like. These could take the form of an article, video or podcast which can help candidates identify with your brand and build a sense of trust and authenticity.
  • Current opportunities. Clearly display your current vacancies, providing all the relevant information about the role, what it includes and benefits. You could bring it to life with a video of someone already working in that role explaining what it’s like. Make it easy for candidates to apply by including a clear call-to-action and simple application process–you can link your careers website to your application tracking system (ATS)  for a seamless candidate journey.
  • Company news and updates. Give an idea of what goes on at your company, as well as its growth and success, by keeping your careers website up to date with the latest news, events and milestones.
  • Career development opportunities. Showcase the development opportunities available at your company, including training, mentorship programmes or possibilities for internal promotion. Candidates will get a feel for your commitment to their growth.
  • Diversity, equity and inclusion (DE&I). Put your commitment to DE&I in writing for all to see and don’t let this be a box ticking exercise as candidates will see right through it. Tell authentic stories of your people from diverse backgrounds, sharing their successes and letting people from all backgrounds know they are welcome.
  • Videos and multimedia content. Consider adding videos and multimedia content to your careers website. This could be professional or you could ask your team to put them together for an authentic feel. You might include company culture videos, interviews with team members or virtual office tours. This gives candidates a more engaging and immersive user experience.
  • Frequently Asked Questions (FAQs). Make life as easy as possible for candidates by including a dedicated FAQs section, answering common questions about the recruitment process, company culture or benefits. This can provide valuable information to job seekers.
  • Contact information. Make it quick and simple for candidates to get in touch with your recruitment team by providing clear contact information. This creates a feeling of openness and accessibility, encouraging potential employees to reach out if they have any questions or concerns.

A dedicated careers website is vital if you’re looking to attract the best talent out there. By spending time and money on a strong careers web presence and populating it with compelling content, you can strengthen your employer brand, streamline your recruitment process and ultimately attract the right candidates for your vacancies. From showcasing your company culture to sharing real employee stories, the right content can make all the difference in differentiating your company from competitors and positioning it as an employer of choice.

To speak to us about your careers website, please get in touch.

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