How to Build a Blog For Your Careers Site

There are many powerful reasons to have a blog on your careers website. We’ve put together this how-to guide to explain how to setup and manage your blog, and showcase company culture and jobs, plus we share some tips on how to put together compelling content.

Fiona Kyle
Created on
August 15, 2023
Average time to read:

In today's competitive job market, attracting top talent requires more than just a well-written job advert. One way to stand out from the competition is to create a dedicated careers blog on your careers website.

A careers blog brings so much to table when it comes to your recruitment strategy. It not only helps to showcase your company culture and job opportunities, but it also allows you to provide valuable insights and resources to potential candidates. And that’s before you take into account the opportunities it offers from a search engine optimisation perspective too. By working with a recruitment marketing company to develop a keyword strategy and building your blog posts around it, you can target passive job seekers and make sure when candidates are searching for information about jobs on Google, you are serving up the answers.

In this blog post, we'll explore effective careers blog setup and management, using a blog to showcase company culture and jobs, and how to write compelling content for your careers blog.

Effective careers blog setup and management

Creating a successful careers blog starts with a solid foundation. Here are five steps to help you set up and manage your careers blog effectively:

  1. Choose a content management system (CMS). Your careers blog should be the hub of your company’s careers website. There are numerous different CMS available, such as Webflow and WordPress. At Genius, we love Webflow as it is easy to use, provides customisation options, and the result is stunning.
  2. Design a visually appealing layout. A clean, professional, and visually engaging layout is crucial for making a good first impression on your readers. Keep your design consistent with your company's branding and ensure that your blog is easy to navigate.
  3. Create content clusters. Organise your content into themes and plan to link between your different posts. This helps with search engine optimisation in several ways, for example it encourages visitors to stay on your website for longer and shows Google you are an authority in your chosen areas. Researching the keywords that your ideal candidates are searching for and strategically weaving them into your blog posts also makes them more visible through search engines.
  4. Enable social sharing and comments. Encourage engagement by allowing readers to share your content on social media and leave comments on your blog posts–plus share links to the posts on your own social channels. This can help to create a sense of community and generate more interest in your company.
  5. Update regularly. Consistently publishing fresh and relevant content is key to maintaining reader interest and building a loyal audience. Work with your recruitment marketing company to create a content calendar and stick to a regular posting schedule.

Want to find out more about effective careers blog set up and management? Get in touch.

Using a blog to showcase company culture and jobs

A careers blog is an excellent platform for showcasing your company culture and job opportunities.

One great way to do this is by sharing employee stories. Employee testimonials and interviews can bring a personal touch to your blog, allowing potential candidates to gain insight into what it's like to work at your company. This can help to humanise your brand and foster a sense of trust.

Publish articles that offer valuable insights into your industry, such as trends, challenges and opportunities. This can help to position your company and the people who work there as thought leaders and attract candidates who are passionate about your field.

Use your blog to promote your job listings, providing detailed information about the role, requirements and benefits. Be sure to include a clear call-to-action directing readers to your application process.

Showcase your work environment through stories, images and videos that give potential candidates a glimpse into your company's culture. This can help to create a sense of transparency and allow candidates to envision themselves working for your company.

Would you like to find out more about using your blog to showcase company culture and jobs? Get in touch.

How to write compelling content for your careers blog

To keep your audience engaged and coming back for more, it's essential to write compelling content for your careers blog that educates and entertains the readers. Here are some tips to help you do just that:

  • Know your audience. Understand who your target audience is and tailor your content to their needs and interests. At Genius, we do this by working with your current employees to create personas to represent your ideal candidates and use these to guide content creation.
  • Use a conversational tone. Write in a conversational and approachable tone, as if you're speaking directly to your reader. This can help to create a sense of connection and make your content more relatable.
  • Be informative and insightful. Offer valuable information and insights that your readers can't find elsewhere. This could include industry-specific tips, behind-the-scenes looks at your company or expert advice from your team members–and don’t forget keywords so your target market will discover the content in the first place.
  • Use storytelling techniques. Engage your readers by telling stories that showcase your company culture, values, and employee experiences. Authentic stories can make your content more memorable and help bring your brand to life.
  • Use visuals. Incorporate relevant images, videos and infographics to support your content and make it more visually appealing. Visuals can help to break up large blocks of text and keep your readers engaged.
  • Include clear calls-to-action (CTAs). Encourage your readers to take action, whether that's applying for a job, signing up for your newsletter or sharing your content on social media. Make your CTAs clear and easy to find.
  • Edit and proofread. Ensure that your content is well-written and free of grammatical errors and typos. Poorly edited content can detract from your message and make your company appear unprofessional.

Building a blog for your careers site is an effective way to attract top talent including valuable passive candidates and showcase your company's culture and job opportunities. By following the tips outlined in this post, you can create a compelling and engaging careers blog that will not only provide valuable resources for potential candidates but also help to position your company as an employer of choice. From effective careers blog setup and management to using a blog to showcase company culture and jobs, and writing compelling content, Genius can help you with everything you need to create a powerful platform that will benefit both your company and your prospective employees.

Get in touch to find out how Genius can work with you to create a careers blog that will make tour site more visible and engaging for candidates.

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