There are many powerful reasons to have a blog on your careers website. We’ve put together this how-to guide to explain how to setup and manage your blog, and showcase company culture and jobs, plus we share some tips on how to put together compelling content.
In today's competitive job market, attracting top talent requires more than just a well-written job advert. One way to stand out from the competition is to create a dedicated careers blog on your careers website.
A careers blog brings so much to table when it comes to your recruitment strategy. It not only helps to showcase your company culture and job opportunities, but it also allows you to provide valuable insights and resources to potential candidates. And that’s before you take into account the opportunities it offers from a search engine optimisation perspective too. By working with a recruitment marketing company to develop a keyword strategy and building your blog posts around it, you can target passive job seekers and make sure when candidates are searching for information about jobs on Google, you are serving up the answers.
In this blog post, we'll explore effective careers blog setup and management, using a blog to showcase company culture and jobs, and how to write compelling content for your careers blog.
Creating a successful careers blog starts with a solid foundation. Here are five steps to help you set up and manage your careers blog effectively:
Want to find out more about effective careers blog set up and management? Get in touch.
A careers blog is an excellent platform for showcasing your company culture and job opportunities.
One great way to do this is by sharing employee stories. Employee testimonials and interviews can bring a personal touch to your blog, allowing potential candidates to gain insight into what it's like to work at your company. This can help to humanise your brand and foster a sense of trust.
Publish articles that offer valuable insights into your industry, such as trends, challenges and opportunities. This can help to position your company and the people who work there as thought leaders and attract candidates who are passionate about your field.
Use your blog to promote your job listings, providing detailed information about the role, requirements and benefits. Be sure to include a clear call-to-action directing readers to your application process.
Showcase your work environment through stories, images and videos that give potential candidates a glimpse into your company's culture. This can help to create a sense of transparency and allow candidates to envision themselves working for your company.
Would you like to find out more about using your blog to showcase company culture and jobs? Get in touch.
To keep your audience engaged and coming back for more, it's essential to write compelling content for your careers blog that educates and entertains the readers. Here are some tips to help you do just that:
Building a blog for your careers site is an effective way to attract top talent including valuable passive candidates and showcase your company's culture and job opportunities. By following the tips outlined in this post, you can create a compelling and engaging careers blog that will not only provide valuable resources for potential candidates but also help to position your company as an employer of choice. From effective careers blog setup and management to using a blog to showcase company culture and jobs, and writing compelling content, Genius can help you with everything you need to create a powerful platform that will benefit both your company and your prospective employees.
Get in touch to find out how Genius can work with you to create a careers blog that will make tour site more visible and engaging for candidates.